FasterLouder Competition Spot

I created the new illustrative branding refresh for (now, an online portal specialising in rock music. The graphics were then used across off- and on-line channels.  The flexibility of the graphic elements made it easy to create animated spots such as this one, which appeared at the V Festival on 2 screens either side of the main stage. With only a short run time, and in competition with many surrounding distractions, the animation had to be eye-catching. I attempted to create a visual onslaught to reflect the idea that rock music should attack the senses…faster, louder.